Author Archives: stephen bateman

About stephen bateman

Stephen is a CIM qualified senior marketing executive, focused on fast changing digital activities. Stephen specialises in media technologies and how they are used to deliver new value to business in the medium and longer term. Strengths are bringing passion, focus, an exacting eye and leadership to all digital projects as well as a deep understanding of the new marketing paradigm; in particular online community management, inbound and content marketing, social media marketing, search marketing and the values of authenticity that drive modern day brand equity and sales growth in new marketing channels. Acknowledged as a good people manager. Active writer and blogger. Bilingual french speaker. Frequent speaker at international media conferences.

Transformation and Disintermediation In The Publishing Industry – Final Word Of 2011

Posted on December 20, 2011 by stephen bateman

  I’ve written about the different facets of transformation and disintermediation in the publishing industry throughout 2010 and 2011 but I wanted to share a more personal angle and distil the lessons I’ve learned into ten key points that will … Continue reading →

Posted in App Development, Career, Innovation, Uncategorized | Tagged , | Leave a comment

Content Marketing: how to think like a publisher

Posted on November 20, 2011 by stephen bateman

In a recent blog post for Smart Insights, the UK’s premiere digital marketing portal, I asked the question: “Why might a company that sells goods or services want to act like a media company?” The point I was trying to … Continue reading →

Posted in Business Rewiring, content marketing, digital marketing, Innovation, Marketing, Social Media | Tagged , , , , , , , | Leave a comment

How to improve mobile app discoverability and increase mobile app downloads

Posted on November 10, 2011 by stephen bateman

  As we prepare to launch a new series of branded mobile educational applications for ocean goers, we want to put everything we can on our side to ensure our mobile application does not get lost in all the noise … Continue reading →

Posted in App Development, Apple IOS, Community Engagement, digital marketing, Marketing, New Product Development, Online PR, Public Relations, Social Media | Tagged , , , , , , , , | 2 Comments

Mobile applications and book publishing

Posted on November 9, 2011 by stephen bateman

  Failure and success in the creative media  In a very short space of time mobile applications development has become fiercely competitive. The barriers to entry for app developers are very low and the stats prove it: for every “appilionnaire” … Continue reading →

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Entrepreneurship: Like Minds With Luke Johnson

Posted on October 23, 2011 by stephen bateman

Big business stifles creativity and innovation At this year’s Like Minds Autumn Conference, I attended a talk by Luke Johnson @LukeJohnsonRCP chairman of Risk Capital Partners and a former chairman of Channel 4. Luke’s the guy who popularised Pizza Express, … Continue reading →

Posted in Business Models, Business Rewiring, Innovation, Leadership, Personal | Tagged , | Leave a comment

Century 21 Real Estate: Sordid And Unlawful Staff Practices

Posted on October 15, 2011 by stephen bateman

I don’t normally write about companies that specialise in rental properties, houses for rent and lettings but my wife and I are so upset by the behaviour of Century 21, their customer service, their disrespect of the law and the … Continue reading →

Posted in Uncategorized | 1 Comment

Digital Marketing: Why Brands Need To Act Like Publishers

Posted on October 11, 2011 by stephen bateman

When liking was as easy as a first date Not long ago, everyone was talking about the power of “Like” and nothing seemed easier for a brand than building a tribe of followers (Godin, 2009); people who declared they liked … Continue reading →

Posted in Business Models, Business Rewiring, digital marketing, Marketing, Social Media, Technology | Tagged , , , , , , , , , , | Leave a comment

How to webinar effectively

Posted on September 14, 2011 by stephen bateman

Many companies are wondering what is a webinar and many brands are eager to master how to webinar more successfully. Fortunately there are easy-to-apply practical solutions that improve how to do webinars: 1. The presenter shows a genuine empathy for … Continue reading →

Posted in digital marketing, Marketing, Online PR, Public Relations, Technology, Uncategorized | Tagged , , , , | Leave a comment

Where do publishers need to invest now to be future ready?

Posted on June 14, 2011 by stephen bateman

  I’ve been prompted by Korash Sanjideh, the Creative Industries iNET Broker, to think about a series of workshops that would strengthen the regions publishing brands and safeguard their future in the post digital age. The Truth: Digital revenues will not be … Continue reading →

Posted in Authors, Business Models, Business Rewiring, Community, Community Engagement, Distribution, eBooks, Leadership, Marketing, New Product Development, Technology | Tagged , , , , , , , , , , , | Leave a comment

How To Supercharge Online Public Relations

Posted on May 30, 2011 by stephen bateman

Have you noticed how, suddenly, Public Relations (PR) has got much more exciting? PR used to be the boring department, producing dull and pompous company-centric messages and corporate brochures to push out to reporters, journalists and analysts for a quarterly … Continue reading →

Posted in Community Engagement, digital marketing, Marketing, Online PR, Public Relations, Social Media, Technology | Tagged , , , , , , , | Leave a comment