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Author Archives: stephen bateman
How To Supercharge Online Public Relations
Have you noticed how, suddenly, Public Relations (PR) has got much more exciting? PR used to be the boring department, producing dull and pompous company-centric messages and corporate brochures to push out to reporters, journalists and analysts for a quarterly … Continue reading
How semi-automated curation helps niche publishers stay relevant
Print publishing was built on specialist skills in editorial, design, production, reprography, print sourcing and buying, shipping, B2B relations, promotion, pricing and distribution. All these were high value specialist skills that publishers could charge a premium for. They gave access … Continue reading
Posted in Business Models, Business Rewiring, Community, Community Engagement, digital marketing, Distribution, Marketing, Technology
Tagged business models, business rewiring, change, community, community-centric business model, comtent curation, content aggregation, core transformation, disintermediation, disruption, Idio, new business models, niche marketing, online community, publishing
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How specialist magazines can drive value from brand community
It was interesting to be a visitor at the Specialist Media Show. On the journey to the show I swiped through the quotations on my iPhone to find this one: “No man is really happy or safe without a hobby, … Continue reading
Posted in Business Models, Business Rewiring, Community, Community Engagement, digital marketing, Marketing, New Product Development, Technology
Tagged business models, business rewiring, change, community, convergent media, core transformation, disruption, new business models, niche marketing, online community
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How to align sales, marketing, content and the customer journey
From my roots in traditional media, sales and marketing, I’m leading the business development for a B2B online digital publisher in the emerging sustainability sector. Success in the role relies on flexing the commercial skills and acumen that I’ve … Continue reading
The future of publishing: will books disappear?
Books won’t disappear. We’ll cherish our favourite novels and pass our children’s picture books on to subsequent generations. But we’ll also throw out many types of books: travel guides, reference books, maps, business guides etc… Disposing of books is a … Continue reading
How To Choose An eMedia Conference
Are you dazed and confused by the proliferation of ePub, eCommerce, SocialMedia, eMedia and eMarketing conferences? Are you overwhelmed by the choice and trying to work out how you can justify the cost? As a response to the vast numbers … Continue reading
Posted in Community Engagement, Social Media, Technology
Tagged Business advice, change, comtent curation, Like_Minds, marketing, media, publishing
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Creeping Normalcy: Fact Not Fiction.
If you’ve read the boiling frog story you’ll know it’s a widespread anecdote describing a frog slowly being boiled alive. The premise is that when a frog is placed in boiling water, it will jump out, but if it is placed … Continue reading
Posted in Business Models, Business Rewiring, Community, eBooks, Marketing, Print, Technology
Tagged Business advice, business models, business rewiring, Business tips, community, community-centric business model, core transformation, direct-to-consumer, disintermediation, disruption, niche marketing, Stephen Bateman
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iGlimpse: Eight Reasons to Love Apple iPhone & iPad
At iGlimpse our clients and partners frequently ask us why we’re so keen on Apple. This is largely because our focus on IOS helps us hone the categories we publish into as well as select the brand partners we work with. … Continue reading
The new rules of digital publishing
Perspectives for authors in the post digital age- welcome to disruption – a talk I gave to an international audience of cross-media professionals in March 2011. Inspirations for this talk were Simon Waldman, Seth Godin, Forrester and the talented entrepreneurs … Continue reading
Posted in Business Models, Business Rewiring, Community, Community Engagement, eBooks, Leadership, Social Media, Technology
Tagged change, community, community-centric business model, content aggregation, digital, digital marketing, direct-to-consumer, disintermediation, disruption, leadership, new business models, niche marketing, online community, social media
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Less is more: how a tighter focus can improve business bottom line in 2011
Companies seeking strategies to grow successfully in 2011 should focus on achieving more from less. Continue reading
Posted in Business Models, Business Rewiring, Community, Leadership, Marketing
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