Category Archives: App Development

Transformation and Disintermediation In The Publishing Industry – Final Word Of 2011

Posted on December 20, 2011 by stephen bateman

  I’ve written about the different facets of transformation and disintermediation in the publishing industry throughout 2010 and 2011 but I wanted to share a more personal angle and distil the lessons I’ve learned into ten key points that will … Continue reading →

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How to improve mobile app discoverability and increase mobile app downloads

Posted on November 10, 2011 by stephen bateman

  As we prepare to launch a new series of branded mobile educational applications for ocean goers, we want to put everything we can on our side to ensure our mobile application does not get lost in all the noise … Continue reading →

Posted in App Development, Apple IOS, Community Engagement, digital marketing, Marketing, New Product Development, Online PR, Public Relations, Social Media | Tagged , , , , , , , , | 2 Comments

Mobile applications and book publishing

Posted on November 9, 2011 by stephen bateman

  Failure and success in the creative media  In a very short space of time mobile applications development has become fiercely competitive. The barriers to entry for app developers are very low and the stats prove it: for every “appilionnaire” … Continue reading →

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iGlimpse: Eight Reasons to Love Apple iPhone & iPad

Posted on March 27, 2011 by stephen bateman

At iGlimpse our clients and partners frequently ask us why we’re so keen on Apple. This is largely because our focus on IOS helps us hone the categories we publish into as well as select the brand partners we work with. … Continue reading →

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