Category Archives: Business Models

Mobile applications and book publishing

  Failure and success in the creative media  In a very short space of time mobile applications development has become fiercely competitive. The barriers to entry for app developers are very low and the stats prove it: for every “appilionnaire” … Continue reading

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Entrepreneurship: Like Minds With Luke Johnson

Big business stifles creativity and innovation At this year’s Like Minds Autumn Conference, I attended a talk by Luke Johnson @LukeJohnsonRCP chairman of Risk Capital Partners and a former chairman of Channel 4. Luke’s the guy who popularised Pizza Express, … Continue reading

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Digital Marketing: Why Brands Need To Act Like Publishers

When liking was as easy as a first date Not long ago, everyone was talking about the power of “Like” and nothing seemed easier for a brand than building a tribe of followers (Godin, 2009); people who declared they liked … Continue reading

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Where do publishers need to invest now to be future ready?

  I’ve been prompted by Korash Sanjideh, the Creative Industries iNET Broker, to think about a series of workshops that would strengthen the regions publishing brands and safeguard their future in the post digital age. The Truth: Digital revenues will not be … Continue reading

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How semi-automated curation helps niche publishers stay relevant

Print publishing was built on specialist skills in editorial, design, production, reprography, print sourcing and buying, shipping, B2B relations, promotion, pricing and distribution. All these were high value specialist skills that publishers could charge a premium for. They gave access … Continue reading

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How specialist magazines can drive value from brand community

It was interesting to be a visitor at the Specialist Media Show. On the journey to the show I swiped through the quotations on my iPhone to find this one: “No man is really happy or safe without a hobby, … Continue reading

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How to align sales, marketing, content and the customer journey

  From my roots in traditional media, sales and marketing, I’m leading the business development for a B2B online digital publisher in the emerging sustainability sector. Success in the role relies on flexing the commercial skills and acumen that I’ve … Continue reading

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The future of publishing: will books disappear?

Books won’t disappear. We’ll cherish our favourite novels and pass our children’s picture books on to subsequent generations. But we’ll also throw out many types of books: travel guides, reference books, maps, business guides etc… Disposing of books is a … Continue reading

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Creeping Normalcy: Fact Not Fiction.

If you’ve read the boiling frog story you’ll know it’s a widespread anecdote describing a frog slowly being boiled alive. The premise is that when a frog is placed in boiling water, it will jump out, but if it is placed … Continue reading

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The new rules of digital publishing

Perspectives for authors in the post digital age- welcome to disruption – a talk I gave to an international audience of cross-media professionals in March 2011. Inspirations for this talk were Simon Waldman, Seth Godin, Forrester and the talented entrepreneurs … Continue reading

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