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Category Archives: Business Models
The new rules of digital publishing
Perspectives for authors in the post digital age- welcome to disruption – a talk I gave to an international audience of cross-media professionals in March 2011. Inspirations for this talk were Simon Waldman, Seth Godin, Forrester and the talented entrepreneurs … Continue reading
Posted in Business Models, Business Rewiring, Community, Community Engagement, eBooks, Leadership, Social Media, Technology
Tagged change, community, community-centric business model, content aggregation, digital, digital marketing, direct-to-consumer, disintermediation, disruption, leadership, new business models, niche marketing, online community, social media
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Less is more: how a tighter focus can improve business bottom line in 2011
Companies seeking strategies to grow successfully in 2011 should focus on achieving more from less. Continue reading
Posted in Business Models, Business Rewiring, Community, Leadership, Marketing
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Publishers can compliment revenues and drive cost-of-sales down with e-commerce
Special Interest Book Publisher need to integrate cost effective direct-to-consumer fulfilment and distribution solutions for the digital age. Deciding on the right solution is a complex, urgent and necessary business decision. Here are some tips to help. Continue reading
Posted in Business Models, Community Engagement, Distribution, Marketing
Tagged Business advice, business models, Business tips, change, community, community-centric business model, digital, digital marketing, direct-to-consumer, distribution, drop ship, DTC, fulfilment, marketing, niche marketing, publishers, publishing, Stephen Bateman
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From push to pull: How digital interaction is changing marketing
People are changing and marketing needs to adapt. Push marketing is intrusive and people are resistant to it. They think and decide for themselves. Marketing needs to accompany them in their search. Here are some ideas to help you reinvent your marketing. Continue reading
Rethink How You Do Everything: A Lesson From The National Trust
The National Trust is reinventing its core business but being accused of alienating its base audience. The business case is relevant to the UK publishing sector and provides some valuable lessons in reinvention. Continue reading
Posted in Business Models, Business Rewiring, Community, Community Engagement, Leadership, New Product Development
Tagged Business advice, business models, business rewiring, Business tips, change, community-centric business model, comtent curation, core transformation, digital marketing, Stephen Bateman
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Like Minds: 6 ingredients for “total community engagement”
My video blog outlining the six ingredients that made the Like Minds Creation + Curation Autumn 2010 Conference a “total community engagement experience” Continue reading
Curation: the new salvation for non-fiction publishers
How integrating online content curation allows small and medium-sized special interest publishers to compete with the behemoth content farms Continue reading
Frankfurt: what was your focus, old content or new community?
Whilst many of us were visiting Frankfurt Book Fair, on our annual quest for new titles to populate our already overpopulated catalogues, two savvy media execs were busy launching an innovative new media proposition online: The Media Briefing. Their objective? … Continue reading
As publishers head for Frankfurt, it is customers they should be seeking, not books
As publishers head for Frankfurt they should have an eye on technologies that build community, not just more books to fill their programs. The real opportunity is community. The biggest threat is not a shortage of books but a dearth of customers. Continue reading
Posted in Business Models, Community, New Product Development, Social Media, Technology
Tagged Business advice, business models, Business tips, change, community-centric business model, comtent curation, content aggregation, digital, digital marketing, digital workflows, Idio, niche marketing, social media, Stephen Bateman
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Community: a focal point for core transformation in book publishing
In these times of transformation, corporate attention tends to be on digital tools, platforms, dashboards, analytics, budgets, timeframes, business models, ROI and an inordinate amount of technical detail. Our instinct seems to be that systems will solve all our woes. … Continue reading
Posted in Business Models, Business Rewiring, Career, Community, Leadership, Social Media, Technology
Tagged book, Business advice, Business Mentoring, business models, Business tips, change, community, community-centric business model, convergent media, digital, digital marketing, digital workflows, future, leadership, media, niche marketing, publishers, publishing, social media, Stephen Bateman, world
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