Category Archives: Business Models

The new rules of digital publishing

Perspectives for authors in the post digital age- welcome to disruption – a talk I gave to an international audience of cross-media professionals in March 2011. Inspirations for this talk were Simon Waldman, Seth Godin, Forrester and the talented entrepreneurs … Continue reading

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Less is more: how a tighter focus can improve business bottom line in 2011

Companies seeking strategies to grow successfully in 2011 should focus on achieving more from less. Continue reading

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Publishers can compliment revenues and drive cost-of-sales down with e-commerce

Special Interest Book Publisher need to integrate cost effective direct-to-consumer fulfilment and distribution solutions for the digital age. Deciding on the right solution is a complex, urgent and necessary business decision. Here are some tips to help. Continue reading

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From push to pull: How digital interaction is changing marketing

People are changing and marketing needs to adapt. Push marketing is intrusive and people are resistant to it. They think and decide for themselves. Marketing needs to accompany them in their search. Here are some ideas to help you reinvent your marketing. Continue reading

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Rethink How You Do Everything: A Lesson From The National Trust

The National Trust is reinventing its core business but being accused of alienating its base audience. The business case is relevant to the UK publishing sector and provides some valuable lessons in reinvention. Continue reading

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Like Minds: 6 ingredients for “total community engagement”

My video blog outlining the six ingredients that made the Like Minds Creation + Curation Autumn 2010 Conference a “total community engagement experience” Continue reading

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Curation: the new salvation for non-fiction publishers

How integrating online content curation allows small and medium-sized special interest publishers to compete with the behemoth content farms Continue reading

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Frankfurt: what was your focus, old content or new community?

Whilst many of us were visiting Frankfurt Book Fair, on our annual quest for new titles to populate our already overpopulated catalogues, two savvy media execs were busy launching an innovative new media proposition online: The Media Briefing. Their objective? … Continue reading

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As publishers head for Frankfurt, it is customers they should be seeking, not books

As publishers head for Frankfurt they should have an eye on technologies that build community, not just more books to fill their programs. The real opportunity is community. The biggest threat is not a shortage of books but a dearth of customers. Continue reading

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Community: a focal point for core transformation in book publishing

In these times of transformation, corporate attention tends to be on digital tools, platforms, dashboards, analytics, budgets, timeframes, business models, ROI and an inordinate amount of technical detail. Our instinct seems to be that systems will solve all our woes. … Continue reading

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