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Category Archives: Business Rewiring
Rethink How You Do Everything: A Lesson From The National Trust
The National Trust is reinventing its core business but being accused of alienating its base audience. The business case is relevant to the UK publishing sector and provides some valuable lessons in reinvention. Continue reading
Posted in Business Models, Business Rewiring, Community, Community Engagement, Leadership, New Product Development
Tagged Business advice, business models, business rewiring, Business tips, change, community-centric business model, comtent curation, core transformation, digital marketing, Stephen Bateman
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Curation: the new salvation for non-fiction publishers
How integrating online content curation allows small and medium-sized special interest publishers to compete with the behemoth content farms Continue reading
Frankfurt: what was your focus, old content or new community?
Whilst many of us were visiting Frankfurt Book Fair, on our annual quest for new titles to populate our already overpopulated catalogues, two savvy media execs were busy launching an innovative new media proposition online: The Media Briefing. Their objective? … Continue reading
Community: a focal point for core transformation in book publishing
In these times of transformation, corporate attention tends to be on digital tools, platforms, dashboards, analytics, budgets, timeframes, business models, ROI and an inordinate amount of technical detail. Our instinct seems to be that systems will solve all our woes. … Continue reading
Posted in Business Models, Business Rewiring, Career, Community, Leadership, Social Media, Technology
Tagged book, Business advice, Business Mentoring, business models, Business tips, change, community, community-centric business model, convergent media, digital, digital marketing, digital workflows, future, leadership, media, niche marketing, publishers, publishing, social media, Stephen Bateman, world
5 Comments
One man’s meat is another man’s poison – conflicting health in publishing
Despite the doom and gloom in mainstream publishing that is reported in the media, the ancient craft of connecting ideas to readers has never been healthier. This short post addresses that imbalance. Continue reading
Posted in Agents, Business Models, Business Rewiring, Community, Social Media, Technology
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Publishers can no longer boondoggle
The signs of collapse in the UK book market are intensifying. Publishing needs to take a radical look at itself and drive drastic change – this is not a job for the meek Continue reading
Posted in Business Models, Business Rewiring, Leadership, Marketing, Technology
1 Comment
How a focus on community can help you leapfrog the competition
This post explains how change to a community focus within a business and its organisation can drive core transformation and renewed growth. Continue reading
Posted in Business Models, Business Rewiring, Community, Leadership, Social Media, Technology
3 Comments
My 6 takeaways from LBFDC
I share my 6 takeaways from this year’s London Book Fair Digital Conference on ways to transform book publishing to meet the needs of an entire new generation of digital consumers Continue reading
Posted in Business Models, Business Rewiring, Leadership, Marketing, Technology
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The 2 elephants in your boardroom
In this post I talk about “change” and “culture”, two important and obvious topics, which everyone in publishing is aware of, but which they find hardest confronting: hence the elephants in the boardroom. Continue reading
Posted in Business Models, Business Rewiring, Leadership, Marketing, Technology
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Are you Publisher or Arthropod?
In this blog post I connect my own thoughts with the points made by media futurists Clay Shirky and Bill Thompson and describe how publishers can move and adapt their businesses to change in order to avoid perishing in the digital age. Continue reading
Posted in Business Models, Business Rewiring, eBooks, Marketing, Technology
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