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Category Archives: Marketing
Creeping Normalcy: Fact Not Fiction.
If you’ve read the boiling frog story you’ll know it’s a widespread anecdote describing a frog slowly being boiled alive. The premise is that when a frog is placed in boiling water, it will jump out, but if it is placed … Continue reading
Posted in Business Models, Business Rewiring, Community, eBooks, Marketing, Print, Technology
Tagged Business advice, business models, business rewiring, Business tips, community, community-centric business model, core transformation, direct-to-consumer, disintermediation, disruption, niche marketing, Stephen Bateman
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iGlimpse: Eight Reasons to Love Apple iPhone & iPad
At iGlimpse our clients and partners frequently ask us why we’re so keen on Apple. This is largely because our focus on IOS helps us hone the categories we publish into as well as select the brand partners we work with. … Continue reading
Less is more: how a tighter focus can improve business bottom line in 2011
Companies seeking strategies to grow successfully in 2011 should focus on achieving more from less. Continue reading
Posted in Business Models, Business Rewiring, Community, Leadership, Marketing
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2010 year in review – 9 things that made it special despite recession and austerity
2010 year in review: LinkedIn, Twitter, Blogging, Studying, Business Sustainability, Convergent Media, Like Minded Online Community and High Altitude Trekking contributed to a rewarding of somewhat different year in 2010. Continue reading
Publishers can compliment revenues and drive cost-of-sales down with e-commerce
Special Interest Book Publisher need to integrate cost effective direct-to-consumer fulfilment and distribution solutions for the digital age. Deciding on the right solution is a complex, urgent and necessary business decision. Here are some tips to help. Continue reading
Posted in Business Models, Community Engagement, Distribution, Marketing
Tagged Business advice, business models, Business tips, change, community, community-centric business model, digital, digital marketing, direct-to-consumer, distribution, drop ship, DTC, fulfilment, marketing, niche marketing, publishers, publishing, Stephen Bateman
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From push to pull: How digital interaction is changing marketing
People are changing and marketing needs to adapt. Push marketing is intrusive and people are resistant to it. They think and decide for themselves. Marketing needs to accompany them in their search. Here are some ideas to help you reinvent your marketing. Continue reading
Curation: the new salvation for non-fiction publishers
How integrating online content curation allows small and medium-sized special interest publishers to compete with the behemoth content farms Continue reading
Frankfurt: what was your focus, old content or new community?
Whilst many of us were visiting Frankfurt Book Fair, on our annual quest for new titles to populate our already overpopulated catalogues, two savvy media execs were busy launching an innovative new media proposition online: The Media Briefing. Their objective? … Continue reading
Positive signs for a bright future despite the decline in book retailing
After getting back from a long summer break and an extended digital fast, I was curious to know what changes and developments had occurred in publishing during my absence. Three concurrent events helped me take stock of the current state … Continue reading
Posted in Agents, Authors, Business Models, Community, eBooks, Leadership, Marketing, New Product Development, Social Media
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Publishers can no longer boondoggle
The signs of collapse in the UK book market are intensifying. Publishing needs to take a radical look at itself and drive drastic change – this is not a job for the meek Continue reading
Posted in Business Models, Business Rewiring, Leadership, Marketing, Technology
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