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Category Archives: Social Media
Content Marketing: how to think like a publisher
In a recent blog post for Smart Insights, the UK’s premiere digital marketing portal, I asked the question: “Why might a company that sells goods or services want to act like a media company?” The point I was trying to … Continue reading
How to improve mobile app discoverability and increase mobile app downloads
As we prepare to launch a new series of branded mobile educational applications for ocean goers, we want to put everything we can on our side to ensure our mobile application does not get lost in all the noise … Continue reading
Posted in App Development, Apple IOS, Community Engagement, digital marketing, Marketing, New Product Development, Online PR, Public Relations, Social Media
Tagged app development, Business tips, convergent media, digital marketing, direct-to-consumer, distribution, niche marketing, online community, social media
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Digital Marketing: Why Brands Need To Act Like Publishers
When liking was as easy as a first date Not long ago, everyone was talking about the power of “Like” and nothing seemed easier for a brand than building a tribe of followers (Godin, 2009); people who declared they liked … Continue reading
Posted in Business Models, Business Rewiring, digital marketing, Marketing, Social Media, Technology
Tagged Business advice, business models, business rewiring, Business tips, community-centric business model, digital marketing, digital workflows, Idio, new business models, publishing, Scott_Gould
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How To Supercharge Online Public Relations
Have you noticed how, suddenly, Public Relations (PR) has got much more exciting? PR used to be the boring department, producing dull and pompous company-centric messages and corporate brochures to push out to reporters, journalists and analysts for a quarterly … Continue reading
How to align sales, marketing, content and the customer journey
From my roots in traditional media, sales and marketing, I’m leading the business development for a B2B online digital publisher in the emerging sustainability sector. Success in the role relies on flexing the commercial skills and acumen that I’ve … Continue reading
How To Choose An eMedia Conference
Are you dazed and confused by the proliferation of ePub, eCommerce, SocialMedia, eMedia and eMarketing conferences? Are you overwhelmed by the choice and trying to work out how you can justify the cost? As a response to the vast numbers … Continue reading
Posted in Community Engagement, Social Media, Technology
Tagged Business advice, change, comtent curation, Like_Minds, marketing, media, publishing
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The new rules of digital publishing
Perspectives for authors in the post digital age- welcome to disruption – a talk I gave to an international audience of cross-media professionals in March 2011. Inspirations for this talk were Simon Waldman, Seth Godin, Forrester and the talented entrepreneurs … Continue reading
Posted in Business Models, Business Rewiring, Community, Community Engagement, eBooks, Leadership, Social Media, Technology
Tagged change, community, community-centric business model, content aggregation, digital, digital marketing, direct-to-consumer, disintermediation, disruption, leadership, new business models, niche marketing, online community, social media
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2010 year in review – 9 things that made it special despite recession and austerity
2010 year in review: LinkedIn, Twitter, Blogging, Studying, Business Sustainability, Convergent Media, Like Minded Online Community and High Altitude Trekking contributed to a rewarding of somewhat different year in 2010. Continue reading
From push to pull: How digital interaction is changing marketing
People are changing and marketing needs to adapt. Push marketing is intrusive and people are resistant to it. They think and decide for themselves. Marketing needs to accompany them in their search. Here are some ideas to help you reinvent your marketing. Continue reading
Like Minds: 6 ingredients for “total community engagement”
My video blog outlining the six ingredients that made the Like Minds Creation + Curation Autumn 2010 Conference a “total community engagement experience” Continue reading
