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Category Archives: Social Media
Curation: the new salvation for non-fiction publishers
How integrating online content curation allows small and medium-sized special interest publishers to compete with the behemoth content farms Continue reading
Frankfurt: what was your focus, old content or new community?
Whilst many of us were visiting Frankfurt Book Fair, on our annual quest for new titles to populate our already overpopulated catalogues, two savvy media execs were busy launching an innovative new media proposition online: The Media Briefing. Their objective? … Continue reading
As publishers head for Frankfurt, it is customers they should be seeking, not books
As publishers head for Frankfurt they should have an eye on technologies that build community, not just more books to fill their programs. The real opportunity is community. The biggest threat is not a shortage of books but a dearth of customers. Continue reading
Posted in Business Models, Community, New Product Development, Social Media, Technology
Tagged Business advice, business models, Business tips, change, community-centric business model, comtent curation, content aggregation, digital, digital marketing, digital workflows, Idio, niche marketing, social media, Stephen Bateman
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Community: a focal point for core transformation in book publishing
In these times of transformation, corporate attention tends to be on digital tools, platforms, dashboards, analytics, budgets, timeframes, business models, ROI and an inordinate amount of technical detail. Our instinct seems to be that systems will solve all our woes. … Continue reading
Posted in Business Models, Business Rewiring, Career, Community, Leadership, Social Media, Technology
Tagged book, Business advice, Business Mentoring, business models, Business tips, change, community, community-centric business model, convergent media, digital, digital marketing, digital workflows, future, leadership, media, niche marketing, publishers, publishing, social media, Stephen Bateman, world
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Positive signs for a bright future despite the decline in book retailing
After getting back from a long summer break and an extended digital fast, I was curious to know what changes and developments had occurred in publishing during my absence. Three concurrent events helped me take stock of the current state … Continue reading
Posted in Agents, Authors, Business Models, Community, eBooks, Leadership, Marketing, New Product Development, Social Media
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One man’s meat is another man’s poison – conflicting health in publishing
Despite the doom and gloom in mainstream publishing that is reported in the media, the ancient craft of connecting ideas to readers has never been healthier. This short post addresses that imbalance. Continue reading
Posted in Agents, Business Models, Business Rewiring, Community, Social Media, Technology
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How a focus on community can help you leapfrog the competition
This post explains how change to a community focus within a business and its organisation can drive core transformation and renewed growth. Continue reading
Posted in Business Models, Business Rewiring, Community, Leadership, Social Media, Technology
3 Comments
The world according to Danny
Publishers need to think about where their audiences are migrating to and ensure they are meeting them on those platforms. Continue reading
Posted in Community, eBooks, Marketing, New Product Development, Social Media, Technology
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Don’t be a twit, get on Twitter!
Why being on Twitter is crucial Being on Twitter is both energising and exciting. It allows one to keep abreast of news and opinion and to share thoughts and musings with like-minded people. It’s easy, simple and quick Given the … Continue reading
Posted in Business Models, Marketing, Personal, Social Media, Technology
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