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Category Archives: Technology
Mobile applications and book publishing
Failure and success in the creative media In a very short space of time mobile applications development has become fiercely competitive. The barriers to entry for app developers are very low and the stats prove it: for every “appilionnaire” … Continue reading
Digital Marketing: Why Brands Need To Act Like Publishers
When liking was as easy as a first date Not long ago, everyone was talking about the power of “Like” and nothing seemed easier for a brand than building a tribe of followers (Godin, 2009); people who declared they liked … Continue reading
Posted in Business Models, Business Rewiring, digital marketing, Marketing, Social Media, Technology
Tagged Business advice, business models, business rewiring, Business tips, community-centric business model, digital marketing, digital workflows, Idio, new business models, publishing, Scott_Gould
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How to webinar effectively
Many companies are wondering what is a webinar and many brands are eager to master how to webinar more successfully. Fortunately there are easy-to-apply practical solutions that improve how to do webinars: 1. The presenter shows a genuine empathy for … Continue reading
Where do publishers need to invest now to be future ready?
I’ve been prompted by Korash Sanjideh, the Creative Industries iNET Broker, to think about a series of workshops that would strengthen the regions publishing brands and safeguard their future in the post digital age. The Truth: Digital revenues will not be … Continue reading
Posted in Authors, Business Models, Business Rewiring, Community, Community Engagement, Distribution, eBooks, Leadership, Marketing, New Product Development, Technology
Tagged Business advice, business models, change, community-centric business model, core transformation, direct-to-consumer, disintermediation, disruption, Idio, new business models, online community, publishing
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How To Supercharge Online Public Relations
Have you noticed how, suddenly, Public Relations (PR) has got much more exciting? PR used to be the boring department, producing dull and pompous company-centric messages and corporate brochures to push out to reporters, journalists and analysts for a quarterly … Continue reading
How semi-automated curation helps niche publishers stay relevant
Print publishing was built on specialist skills in editorial, design, production, reprography, print sourcing and buying, shipping, B2B relations, promotion, pricing and distribution. All these were high value specialist skills that publishers could charge a premium for. They gave access … Continue reading
Posted in Business Models, Business Rewiring, Community, Community Engagement, digital marketing, Distribution, Marketing, Technology
Tagged business models, business rewiring, change, community, community-centric business model, comtent curation, content aggregation, core transformation, disintermediation, disruption, Idio, new business models, niche marketing, online community, publishing
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How specialist magazines can drive value from brand community
It was interesting to be a visitor at the Specialist Media Show. On the journey to the show I swiped through the quotations on my iPhone to find this one: “No man is really happy or safe without a hobby, … Continue reading
Posted in Business Models, Business Rewiring, Community, Community Engagement, digital marketing, Marketing, New Product Development, Technology
Tagged business models, business rewiring, change, community, convergent media, core transformation, disruption, new business models, niche marketing, online community
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The future of publishing: will books disappear?
Books won’t disappear. We’ll cherish our favourite novels and pass our children’s picture books on to subsequent generations. But we’ll also throw out many types of books: travel guides, reference books, maps, business guides etc… Disposing of books is a … Continue reading
How To Choose An eMedia Conference
Are you dazed and confused by the proliferation of ePub, eCommerce, SocialMedia, eMedia and eMarketing conferences? Are you overwhelmed by the choice and trying to work out how you can justify the cost? As a response to the vast numbers … Continue reading
Posted in Community Engagement, Social Media, Technology
Tagged Business advice, change, comtent curation, Like_Minds, marketing, media, publishing
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Creeping Normalcy: Fact Not Fiction.
If you’ve read the boiling frog story you’ll know it’s a widespread anecdote describing a frog slowly being boiled alive. The premise is that when a frog is placed in boiling water, it will jump out, but if it is placed … Continue reading
Posted in Business Models, Business Rewiring, Community, eBooks, Marketing, Print, Technology
Tagged Business advice, business models, business rewiring, Business tips, community, community-centric business model, core transformation, direct-to-consumer, disintermediation, disruption, niche marketing, Stephen Bateman
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