Tag Archives: Business advice

Rethink How You Do Everything: A Lesson From The National Trust

Posted on November 2, 2010 by stephen bateman

The National Trust is reinventing its core business but being accused of alienating its base audience. The business case is relevant to the UK publishing sector and provides some valuable lessons in reinvention. Continue reading →

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Frankfurt: what was your focus, old content or new community?

Posted on October 10, 2010 by stephen bateman

Whilst many of us were visiting Frankfurt Book Fair, on our annual quest for new titles to populate our already overpopulated catalogues, two savvy media execs were busy launching an innovative new media proposition online: The Media Briefing. Their objective? … Continue reading →

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As publishers head for Frankfurt, it is customers they should be seeking, not books

Posted on September 30, 2010 by stephen bateman

As publishers head for Frankfurt they should have an eye on technologies that build community, not just more books to fill their programs. The real opportunity is community. The biggest threat is not a shortage of books but a dearth of customers. Continue reading →

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Community: a focal point for core transformation in book publishing

Posted on September 19, 2010 by stephen bateman

In these times of transformation, corporate attention tends to be on digital tools, platforms, dashboards, analytics, budgets, timeframes, business models, ROI and an inordinate amount of technical detail. Our instinct seems to be that systems will solve all our woes. … Continue reading →

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