Tag Archives: business rewiring

Content Marketing: how to think like a publisher

Posted on November 20, 2011 by stephen bateman

In a recent blog post for Smart Insights, the UK’s premiere digital marketing portal, I asked the question: “Why might a company that sells goods or services want to act like a media company?” The point I was trying to … Continue reading →

Posted in Business Rewiring, content marketing, digital marketing, Innovation, Marketing, Social Media | Tagged , , , , , , , | Leave a comment

Digital Marketing: Why Brands Need To Act Like Publishers

Posted on October 11, 2011 by stephen bateman

When liking was as easy as a first date Not long ago, everyone was talking about the power of “Like” and nothing seemed easier for a brand than building a tribe of followers (Godin, 2009); people who declared they liked … Continue reading →

Posted in Business Models, Business Rewiring, digital marketing, Marketing, Social Media, Technology | Tagged , , , , , , , , , , | Leave a comment

How semi-automated curation helps niche publishers stay relevant

Posted on May 29, 2011 by stephen bateman

Print publishing was built on specialist skills in editorial, design, production, reprography, print sourcing and buying, shipping, B2B relations, promotion, pricing and distribution. All these were high value specialist skills that publishers could charge a premium for. They gave access … Continue reading →

Posted in Business Models, Business Rewiring, Community, Community Engagement, digital marketing, Distribution, Marketing, Technology | Tagged , , , , , , , , , , , , , , | Leave a comment

How specialist magazines can drive value from brand community

Posted on May 26, 2011 by stephen bateman

It was interesting to be a visitor at the Specialist Media Show. On the journey to the show I swiped through the quotations on my iPhone to find this one: “No man is really happy or safe without a hobby, … Continue reading →

Posted in Business Models, Business Rewiring, Community, Community Engagement, digital marketing, Marketing, New Product Development, Technology | Tagged , , , , , , , , , | Leave a comment

Creeping Normalcy: Fact Not Fiction.

Posted on May 2, 2011 by stephen bateman

If you’ve read the boiling frog story you’ll know it’s a widespread anecdote describing a frog slowly being boiled alive. The premise is that when a frog is placed in boiling water, it will jump out, but if it is placed … Continue reading →

Posted in Business Models, Business Rewiring, Community, eBooks, Marketing, Print, Technology | Tagged , , , , , , , , , , , | 2 Comments

Rethink How You Do Everything: A Lesson From The National Trust

Posted on November 2, 2010 by stephen bateman

The National Trust is reinventing its core business but being accused of alienating its base audience. The business case is relevant to the UK publishing sector and provides some valuable lessons in reinvention. Continue reading →

Posted in Business Models, Business Rewiring, Community, Community Engagement, Leadership, New Product Development | Tagged , , , , , , , , , | 2 Comments