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Tag Archives: community-centric business model
Content Marketing: how to think like a publisher
In a recent blog post for Smart Insights, the UK’s premiere digital marketing portal, I asked the question: “Why might a company that sells goods or services want to act like a media company?” The point I was trying to … Continue reading
Digital Marketing: Why Brands Need To Act Like Publishers
When liking was as easy as a first date Not long ago, everyone was talking about the power of “Like” and nothing seemed easier for a brand than building a tribe of followers (Godin, 2009); people who declared they liked … Continue reading
Posted in Business Models, Business Rewiring, digital marketing, Marketing, Social Media, Technology
Tagged Business advice, business models, business rewiring, Business tips, community-centric business model, digital marketing, digital workflows, Idio, new business models, publishing, Scott_Gould
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Where do publishers need to invest now to be future ready?
I’ve been prompted by Korash Sanjideh, the Creative Industries iNET Broker, to think about a series of workshops that would strengthen the regions publishing brands and safeguard their future in the post digital age. The Truth: Digital revenues will not be … Continue reading
Posted in Authors, Business Models, Business Rewiring, Community, Community Engagement, Distribution, eBooks, Leadership, Marketing, New Product Development, Technology
Tagged Business advice, business models, change, community-centric business model, core transformation, direct-to-consumer, disintermediation, disruption, Idio, new business models, online community, publishing
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How semi-automated curation helps niche publishers stay relevant
Print publishing was built on specialist skills in editorial, design, production, reprography, print sourcing and buying, shipping, B2B relations, promotion, pricing and distribution. All these were high value specialist skills that publishers could charge a premium for. They gave access … Continue reading
Posted in Business Models, Business Rewiring, Community, Community Engagement, digital marketing, Distribution, Marketing, Technology
Tagged business models, business rewiring, change, community, community-centric business model, comtent curation, content aggregation, core transformation, disintermediation, disruption, Idio, new business models, niche marketing, online community, publishing
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The future of publishing: will books disappear?
Books won’t disappear. We’ll cherish our favourite novels and pass our children’s picture books on to subsequent generations. But we’ll also throw out many types of books: travel guides, reference books, maps, business guides etc… Disposing of books is a … Continue reading
Creeping Normalcy: Fact Not Fiction.
If you’ve read the boiling frog story you’ll know it’s a widespread anecdote describing a frog slowly being boiled alive. The premise is that when a frog is placed in boiling water, it will jump out, but if it is placed … Continue reading
Posted in Business Models, Business Rewiring, Community, eBooks, Marketing, Print, Technology
Tagged Business advice, business models, business rewiring, Business tips, community, community-centric business model, core transformation, direct-to-consumer, disintermediation, disruption, niche marketing, Stephen Bateman
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The new rules of digital publishing
Perspectives for authors in the post digital age- welcome to disruption – a talk I gave to an international audience of cross-media professionals in March 2011. Inspirations for this talk were Simon Waldman, Seth Godin, Forrester and the talented entrepreneurs … Continue reading
Posted in Business Models, Business Rewiring, Community, Community Engagement, eBooks, Leadership, Social Media, Technology
Tagged change, community, community-centric business model, content aggregation, digital, digital marketing, direct-to-consumer, disintermediation, disruption, leadership, new business models, niche marketing, online community, social media
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2010 year in review – 9 things that made it special despite recession and austerity
2010 year in review: LinkedIn, Twitter, Blogging, Studying, Business Sustainability, Convergent Media, Like Minded Online Community and High Altitude Trekking contributed to a rewarding of somewhat different year in 2010. Continue reading
Publishers can compliment revenues and drive cost-of-sales down with e-commerce
Special Interest Book Publisher need to integrate cost effective direct-to-consumer fulfilment and distribution solutions for the digital age. Deciding on the right solution is a complex, urgent and necessary business decision. Here are some tips to help. Continue reading
Posted in Business Models, Community Engagement, Distribution, Marketing
Tagged Business advice, business models, Business tips, change, community, community-centric business model, digital, digital marketing, direct-to-consumer, distribution, drop ship, DTC, fulfilment, marketing, niche marketing, publishers, publishing, Stephen Bateman
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From push to pull: How digital interaction is changing marketing
People are changing and marketing needs to adapt. Push marketing is intrusive and people are resistant to it. They think and decide for themselves. Marketing needs to accompany them in their search. Here are some ideas to help you reinvent your marketing. Continue reading
