Tag Archives: content marketing

Content Marketing: how to think like a publisher

In a recent blog post for Smart Insights, the UK’s premiere digital marketing portal, I asked the question: “Why might a company that sells goods or services want to act like a media company?” The point I was trying to … Continue reading

Posted in Business Rewiring, content marketing, digital marketing, Innovation, Marketing, Social Media | Tagged , , , , , , , | Leave a comment