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Tag Archives: digital marketing
Content Marketing: how to think like a publisher
In a recent blog post for Smart Insights, the UK’s premiere digital marketing portal, I asked the question: “Why might a company that sells goods or services want to act like a media company?” The point I was trying to … Continue reading
How to improve mobile app discoverability and increase mobile app downloads
As we prepare to launch a new series of branded mobile educational applications for ocean goers, we want to put everything we can on our side to ensure our mobile application does not get lost in all the noise … Continue reading
Posted in App Development, Apple IOS, Community Engagement, digital marketing, Marketing, New Product Development, Online PR, Public Relations, Social Media
Tagged app development, Business tips, convergent media, digital marketing, direct-to-consumer, distribution, niche marketing, online community, social media
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Digital Marketing: Why Brands Need To Act Like Publishers
When liking was as easy as a first date Not long ago, everyone was talking about the power of “Like” and nothing seemed easier for a brand than building a tribe of followers (Godin, 2009); people who declared they liked … Continue reading
Posted in Business Models, Business Rewiring, digital marketing, Marketing, Social Media, Technology
Tagged Business advice, business models, business rewiring, Business tips, community-centric business model, digital marketing, digital workflows, Idio, new business models, publishing, Scott_Gould
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How to webinar effectively
Many companies are wondering what is a webinar and many brands are eager to master how to webinar more successfully. Fortunately there are easy-to-apply practical solutions that improve how to do webinars: 1. The presenter shows a genuine empathy for … Continue reading
How To Supercharge Online Public Relations
Have you noticed how, suddenly, Public Relations (PR) has got much more exciting? PR used to be the boring department, producing dull and pompous company-centric messages and corporate brochures to push out to reporters, journalists and analysts for a quarterly … Continue reading
How to align sales, marketing, content and the customer journey
From my roots in traditional media, sales and marketing, I’m leading the business development for a B2B online digital publisher in the emerging sustainability sector. Success in the role relies on flexing the commercial skills and acumen that I’ve … Continue reading
The future of publishing: will books disappear?
Books won’t disappear. We’ll cherish our favourite novels and pass our children’s picture books on to subsequent generations. But we’ll also throw out many types of books: travel guides, reference books, maps, business guides etc… Disposing of books is a … Continue reading
The new rules of digital publishing
Perspectives for authors in the post digital age- welcome to disruption – a talk I gave to an international audience of cross-media professionals in March 2011. Inspirations for this talk were Simon Waldman, Seth Godin, Forrester and the talented entrepreneurs … Continue reading
Posted in Business Models, Business Rewiring, Community, Community Engagement, eBooks, Leadership, Social Media, Technology
Tagged change, community, community-centric business model, content aggregation, digital, digital marketing, direct-to-consumer, disintermediation, disruption, leadership, new business models, niche marketing, online community, social media
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2010 year in review – 9 things that made it special despite recession and austerity
2010 year in review: LinkedIn, Twitter, Blogging, Studying, Business Sustainability, Convergent Media, Like Minded Online Community and High Altitude Trekking contributed to a rewarding of somewhat different year in 2010. Continue reading
Publishers can compliment revenues and drive cost-of-sales down with e-commerce
Special Interest Book Publisher need to integrate cost effective direct-to-consumer fulfilment and distribution solutions for the digital age. Deciding on the right solution is a complex, urgent and necessary business decision. Here are some tips to help. Continue reading
Posted in Business Models, Community Engagement, Distribution, Marketing
Tagged Business advice, business models, Business tips, change, community, community-centric business model, digital, digital marketing, direct-to-consumer, distribution, drop ship, DTC, fulfilment, marketing, niche marketing, publishers, publishing, Stephen Bateman
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