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Tag Archives: publishing
Content Marketing: how to think like a publisher
In a recent blog post for Smart Insights, the UK’s premiere digital marketing portal, I asked the question: “Why might a company that sells goods or services want to act like a media company?” The point I was trying to … Continue reading
Mobile applications and book publishing
Failure and success in the creative media In a very short space of time mobile applications development has become fiercely competitive. The barriers to entry for app developers are very low and the stats prove it: for every “appilionnaire” … Continue reading
Digital Marketing: Why Brands Need To Act Like Publishers
When liking was as easy as a first date Not long ago, everyone was talking about the power of “Like” and nothing seemed easier for a brand than building a tribe of followers (Godin, 2009); people who declared they liked … Continue reading
Posted in Business Models, Business Rewiring, digital marketing, Marketing, Social Media, Technology
Tagged Business advice, business models, business rewiring, Business tips, community-centric business model, digital marketing, digital workflows, Idio, new business models, publishing, Scott_Gould
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Where do publishers need to invest now to be future ready?
I’ve been prompted by Korash Sanjideh, the Creative Industries iNET Broker, to think about a series of workshops that would strengthen the regions publishing brands and safeguard their future in the post digital age. The Truth: Digital revenues will not be … Continue reading
Posted in Authors, Business Models, Business Rewiring, Community, Community Engagement, Distribution, eBooks, Leadership, Marketing, New Product Development, Technology
Tagged Business advice, business models, change, community-centric business model, core transformation, direct-to-consumer, disintermediation, disruption, Idio, new business models, online community, publishing
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How semi-automated curation helps niche publishers stay relevant
Print publishing was built on specialist skills in editorial, design, production, reprography, print sourcing and buying, shipping, B2B relations, promotion, pricing and distribution. All these were high value specialist skills that publishers could charge a premium for. They gave access … Continue reading
Posted in Business Models, Business Rewiring, Community, Community Engagement, digital marketing, Distribution, Marketing, Technology
Tagged business models, business rewiring, change, community, community-centric business model, comtent curation, content aggregation, core transformation, disintermediation, disruption, Idio, new business models, niche marketing, online community, publishing
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How To Choose An eMedia Conference
Are you dazed and confused by the proliferation of ePub, eCommerce, SocialMedia, eMedia and eMarketing conferences? Are you overwhelmed by the choice and trying to work out how you can justify the cost? As a response to the vast numbers … Continue reading
Posted in Community Engagement, Social Media, Technology
Tagged Business advice, change, comtent curation, Like_Minds, marketing, media, publishing
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Publishers can compliment revenues and drive cost-of-sales down with e-commerce
Special Interest Book Publisher need to integrate cost effective direct-to-consumer fulfilment and distribution solutions for the digital age. Deciding on the right solution is a complex, urgent and necessary business decision. Here are some tips to help. Continue reading
Posted in Business Models, Community Engagement, Distribution, Marketing
Tagged Business advice, business models, Business tips, change, community, community-centric business model, digital, digital marketing, direct-to-consumer, distribution, drop ship, DTC, fulfilment, marketing, niche marketing, publishers, publishing, Stephen Bateman
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Community: a focal point for core transformation in book publishing
In these times of transformation, corporate attention tends to be on digital tools, platforms, dashboards, analytics, budgets, timeframes, business models, ROI and an inordinate amount of technical detail. Our instinct seems to be that systems will solve all our woes. … Continue reading
Posted in Business Models, Business Rewiring, Career, Community, Leadership, Social Media, Technology
Tagged book, Business advice, Business Mentoring, business models, Business tips, change, community, community-centric business model, convergent media, digital, digital marketing, digital workflows, future, leadership, media, niche marketing, publishers, publishing, social media, Stephen Bateman, world
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