Tag Archives: social media

Content Marketing: how to think like a publisher

Posted on November 20, 2011 by stephen bateman

In a recent blog post for Smart Insights, the UK’s premiere digital marketing portal, I asked the question: “Why might a company that sells goods or services want to act like a media company?” The point I was trying to … Continue reading →

Posted in Business Rewiring, content marketing, digital marketing, Innovation, Marketing, Social Media | Tagged , , , , , , , | Leave a comment

How to improve mobile app discoverability and increase mobile app downloads

Posted on November 10, 2011 by stephen bateman

  As we prepare to launch a new series of branded mobile educational applications for ocean goers, we want to put everything we can on our side to ensure our mobile application does not get lost in all the noise … Continue reading →

Posted in App Development, Apple IOS, Community Engagement, digital marketing, Marketing, New Product Development, Online PR, Public Relations, Social Media | Tagged , , , , , , , , | 2 Comments

How to align sales, marketing, content and the customer journey

Posted on May 24, 2011 by stephen bateman

  From my roots in traditional media, sales and marketing, I’m leading the business development for a B2B online digital publisher in the emerging sustainability sector. Success in the role relies on flexing the commercial skills and acumen that I’ve … Continue reading →

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The new rules of digital publishing

Posted on March 3, 2011 by stephen bateman

Perspectives for authors in the post digital age- welcome to disruption – a talk I gave to an international audience of cross-media professionals in March 2011. Inspirations for this talk were Simon Waldman, Seth Godin, Forrester and the talented entrepreneurs … Continue reading →

Posted in Business Models, Business Rewiring, Community, Community Engagement, eBooks, Leadership, Social Media, Technology | Tagged , , , , , , , , , , , , , | Leave a comment

Like Minds: 6 ingredients for “total community engagement”

Posted on October 31, 2010 by stephen bateman

My video blog outlining the six ingredients that made the Like Minds Creation + Curation Autumn 2010 Conference a “total community engagement experience” Continue reading →

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As publishers head for Frankfurt, it is customers they should be seeking, not books

Posted on September 30, 2010 by stephen bateman

As publishers head for Frankfurt they should have an eye on technologies that build community, not just more books to fill their programs. The real opportunity is community. The biggest threat is not a shortage of books but a dearth of customers. Continue reading →

Posted in Business Models, Community, New Product Development, Social Media, Technology | Tagged , , , , , , , , , , , , , | 1 Comment

Community: a focal point for core transformation in book publishing

Posted on September 19, 2010 by stephen bateman

In these times of transformation, corporate attention tends to be on digital tools, platforms, dashboards, analytics, budgets, timeframes, business models, ROI and an inordinate amount of technical detail. Our instinct seems to be that systems will solve all our woes. … Continue reading →

Posted in Business Models, Business Rewiring, Career, Community, Leadership, Social Media, Technology | Tagged , , , , , , , , , , , , , , , , , , , , | 5 Comments